Why are we obsessed with Maternity Wear?

Why are we obsessed with Maternity Wear?


Coz - We are obsessed with Moms! 

Moms make up the Universe! - Whether Moms-to-be or New Moms or Experienced Moms!  

Starting at pregnancy, and all the way post delivery - its a very demanding stage for a women to take of herself, her beauty, state of mind, health, work, fun, and life as a whole!

We want to take care of your most basic need – that is continuing to dress up in your own personal style even when you a pregnant, or a new mom, or post delivery. Whatever your style, body shape or size, or lifestyle, we have something for you.

This brand was started by me when I was pregnant and working full time as a corporate lawyer, with very little time to find stylish & comfy maternity clothes, so many times I ended up wearing ill-fitting clothes to important meetings or important events and many times running very late as I couldnt find a single thing to wear!!

The more I spoke to women – the more I saw that many would just see this precious stage of their lives, as a passing phase and they would never need to wear that dress again. So they didnt want to buy special clothes for pregnancy / nursing, and they mostly moved to Indian styles, and then during maternity leave would mostly be in nighties at home.

Well we can say all that has changed.

Today, a woman wants to make the best memories of her pregnancy and then with her new born baby, so how can she not look her best in the pictures she will want to show her baby soon.

We are now excited to see that women want to dress up & retain their style all through pregnancy, and live each day with excitement and style.

They look to Mamacouture for all their fashion and comfort needs, during pregnancy and post for a long time. 

We are here for the Moms!!



Shradha Sud


  • Anjali

    The blog is amazing. Maternity wear are must now a days for women in pregnancy because everyone wants to look stylish and fashionable. Here are some nice ideas for great pregnancy wear- https://momsrack.com/

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